The Datatrace system works particularly well at visitor attractions. Visitors have time on their hands and are happy to engage with interactive technology to enhance their visitor experience.
Our multiple survey technologies are typically used in combination throughout an attraction for maximum impact. All systems have the ability to send survey data to a central location for analysis in real-time, allowing issues to be addressed while the visitor is still at the attraction – a powerful opportunity not possible with traditional paper-based feedback methods.
The system operates 24/7 and can do the following for your visitor centre:
- Gather high volume visitor feedback
- Rapidly build database (permission based opt-in)
- Build brand through viral marketing
- Benchmark performance with other centres
- Promote through social media
Our ‘Send Your Free Video Postcard’ product works really well at visitor attractions allowing the visitor to send their personalised video postcard to friends and family in return for giving their feedback. The nicely branded ‘postcard’ has the added benefit of promoting the visitor attraction to a wider audience. Visitors can also ‘share’ this video message on Facebook and other social media sites, while they are still at the centre.
Typical attractions include Zoos, Theme parks, Distilleries, National heritage sites, Casinos, Amusements, WaterParks, and Events/concerts.
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