Marketing in the online world can be a risky venture that often leaves business owners gambling away their advertising euro. What is hot today could easily vanish tomorrow; anyone remember when QR codes where the next big thing?
In a troubled economic climate where businesses of all sizes are tightening their belts including the amount they spend on marketing while at the same time still trying to increase their profits, customer retention which is cost-effective and a profitable business strategy is more important now than ever before.
It is the job of every business to try and make each and every one of their customers happy, but it is of course an absolute impossibility. The task of pleasing everyone all of the time is a Herculean task that is bound to fail, but there is a way that your business can find out what makes some customers less happy than others. Having that kind of information can allow the business to make some tweaks that will help boost their satisfaction rating and in turn make people return that might ordinarily have gone somewhere else.