Marketing in the online world can be a risky venture that often leaves business owners gambling away their advertising euro. What is hot today could easily vanish tomorrow; anyone remember when QR codes where the next big thing?
Staying ahead in online business means trying to stay ahead of the newest trends and anticipating which will hit and which will fail. Let’s take a look at 6 trends that marketing experts believe will be on the upswing in 2014:
- Devices will continue to become more interconnected – We have become a generation that does business on the go, thanks in large part to the proliferation of smartphones, tablets, and other mobile devices. This has created something of a disjointed online experience, but one that is quickly being bridged as those devices start to become interconnected. Have you now noticed that new cars now have USB connectivity and telematics built in and connected via apps? That is the direction we are headed.
- Content will continue to be king – The way in which the search engines deliver results is something that is continually changing. Quality content is now considered a must in order to achieve a high search ranking, with more credit given to those that deliver fresh, original content.
- Sponsored content will be included in the mix – Getting seen by a wide audience can be tough even when the content you deliver is continually top notch. Having that content appear on the pages of a well-known magazine or website can do wonders for a business. Google is now happy to include this sort of content as a positive when they deliver your search results.
- The continued success of simple apps that help us connect – In point #1 we discussed the need for connectivity between devices. That need also exists between the users of such devices, which means that apps like Instagram and SnapChat are going to continue to thrive. Simple interfaces that are quick to master are a must, and businesses that can adopt these apps as part of a marketing campaign will also do well.
- Search will become more social – As part of their recent Panda and Penguin updates, Google strived to deliver more relevant results for each and every search. A good portion of that comes from the quality content that we mentioned earlier (are you beginning to see how all the trend for the coming year are beginning to interconnect like the devices we discussed?). When you search now, you often see a little profile picture beside a search result, which indicates that the author of the piece is someone that has proven to be an authority on the search term being used.
- The switch to social advertising – Paid online advertising campaigns have been around since the dawn of the internet, but those display ads and banners may soon start disappearing in favor of paid advertising on the social networks. The opportunity to reach hundreds of millions of users with a single ad is something that online business owners simply cannot ignore.
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